As it turns out, creating, hosting and awesomely running a Lifestyle/Travel blog is not as difficult as I imagined. My vision is to write for baby boomer women of color about traveling on a budget and offering wellness tips and suggestions for living their best life.
I believe there are a lot of “matured” women of color like me out there, who think self-care –including vacationing abroad– is impossible for them to enjoy; therefore, reaching those potential followers is probably one of the first constraints I will encounter. Women of color in this age group, perhaps now retired after working for a lifetime and having raised a family, might feel as if they don’t have the money to enjoy their golden years the way baby boomers with more resources can; that’s why my research to find out how I can reach those women is of the utmost importance. Since 2.8 billion people are active social media users worldwide, I believe a big portion of the female demographic I’m trying to reach can be found this way, especially on Facebook and Instagram. By writing my posts in both English and Spanish, I should also be able to expand my audience beyond the United States.
Having already identified my target audience, once the blog is running, I need to figure out who’s visiting it, and if any of them are within the target group I’m trying to attract. I just discovered Google Analytics, which could help me find out who’s visiting my site by age, gender, and even region. If my target audience is nowhere to be found, I need to revise my content and figure out why that is. How visitors will be getting to my website is also important; that way I could make sure to keep the channels providing access open and work harder on the ones providing a lower number of visitors. My plan is to start with social media by creating a Facebook page; direct my Instagram followers to my blog; use smart hashtags; etc. Building a rapport with bloggers/grammers who already have a following, might help me get featured as a guest writer, link my site on theirs, or just receive advice (it’s a community, after all). Because the shared content on social media creates visibility and traffic, I’ll also need to keep tabs on which type of content is shared the most. There are other considerations I need to take into account in order to reach my target audience (like what type of devices they are using to enjoy my blog, but that’s fodder for another post.
Although the main purpose of my blog is to inspire and empower women to practice self-love and take care of themselves (not make money for me), treating and setting up the project as a business from the get-go has a couple of advantages:
- It will inspire me to produce the best content I could possibly create
- And therefore, it would feed my egalitarian side by addressing the question of why couldn’t women in my target group have resources as nice as everyone else’s.
- Also, should I change my mind in the future about trying to monetize the site, it would already be set up as such.
- Why not get out of the “think small” groove, where I usually am, and think bigger for a change? Viewing it as a business adds some heft to it… that a “hobby” doesn’t have.
Which brings me to the second part of the assignment: What Would I Be Inspired To Do If I Had More Resources?
But first, a few ways I’m handling the negative stories I tell myself (boundaries):
- I can easily see myself feeling defeated and considering giving up. However, I also know that viewing the plenty of mistakes I’m bound to make as stepping-stones towards the beautiful, meaningful vision I have in my mind and heart will help me stay the course.
- I’m battling my fear of failure by reminding myself that I’ve nothing to lose by trying; I’m not investing any money; the worse it can happen is that nobody would follow (and that’s okay with me, not a real rejection); and I get to know how it feels to work on something coming entirely from ME.
- I mindfully work on counteracting my internal self-defeating thoughts by meditating and visualizing abundance, and how I’m going to share it with others. I am also determined to use the “How Am I Helping Others?” stick to measure my success.
The Second Act
What would happen if I had more money, could put in more effort or have the guts to work harder??
If I wanted to start big, perhaps I shouldn’t limit myself by calling my project a Wellness and Travel blog, after all the internet has multiple media platforms and just calling myself a blogger automatically places some constraints on me. How about Travel and Wellness Publisher? By thinking outside the blogosphere bubble, I would be opening new possibilities:
- I could go into podcasting (thank you, cohorts, for making me feel that my accent would not be a constraint, but an asset!).
- I could expand or transform the blog into a vlog, by learning how to shoot awesome videos and sharing them on the said vlog.
- Or I could even consider writing an ebook and offer it for free or very low-cost. Additionally, there is the possibility of publishing such a book through Amazon, where 200 million people go to buy stuff 24/7.
- I love working in community, and when it comes to travel or wellness there are several communities out there both inspiring and emulation-worthy. Who knows? Perhaps I could look into collaborating with one or more women to create such a community.
I am sure the sky’s the limit when it comes to possibilities facilitated by investing more resources in this type of project. However, at this point, the most important thing is that I get going and start with a simple blog; the possible expansion will come with the territory as I learn the ropes. Continue research, the desire to uplift and add value to others and a positive state of mind is all I need to start this dreamy goal of mine!!
Thank you for reading and your thoughtful feedback!!
P.S. Just like Instagram, WordPress butchers one’s photos!!
If money were no objection, what other assets would you buy that would multiply what you are working on? If there were no constraints on time or money, what would your business look like?
Some of the blogs I follow are always offering to enter the people who submit comments into drawings to win free cr@p; I never comment on those posts because I’m trying to get rid of stuff not acquire more. However, if I had money I would do something like that but different: I would offer plane tickets, an all expenses paid vacation, spas’ visits (for the wellness part), etc… things like that, you know? Experiences; nothing to accumulate because minimalism is beautiful.
Who would be affected? My followers, of course! In a positive way, though. I’m pretty happy and grateful for what I have -as limited as it might seem to others- and the only reason I wouldn’t mind having more money is to spread joy around; help those in need; treat those who couldn’t dream of having a nice vacation and gift them one. It would be nice to be able to do something like that… and that’s probably why I would never have much money!! LOL.
As wonderful as this course is and as full as my heart is with gratitude, I am ready to “graduate” now and start working on my project. Thank you for the support, ideas, and knowledge so generously shared with me!! Can’t wait to see all of you slaying those goals!! (Deep Bow).